After rapping with the hologram of your dead (sorry guys, Tupac really is dead) compatriot, what’s left for a gangsta rap pioneer to do? Go to Jamaica, smoke a bunch of weed and get religion. Thus is born Snoop Lion, the artist formerly known as Snoop Dogg, formerly known as Snoop Doggy Dogg, a.k.a. Calvin Broadus. Snoop’s been one of the most marketable and mercurial artists in his 20 years living in public (check out this City Pages blog post on his career arc) and so the move into reggae really shouldn’t come as too much of a surprise. Countless other performers have turned to religion (or, in the case of Matisyahu, away from religion) when in need of a change, to admittedly mixed results.
That said, the first single from Snoop Lion is out now, the Diplo-produced effort “La,La, La” and it’s not terrible – Snoop has always had a hypnotic voice, Diplo knows how to make beats and reggae makes us move. Where will it go from there? We don’t know. But we do know that the folks over at Cashmere Agency and Vice Records sent over a spare copy of the “La, La, La” 7-inch, and so we feel compelled to spread that around. From the press release:
“In this package you will find one of only 1,962 limited edition 7-inch vinyl singles for the song, “La, La, La.” These records were pressed to commemorate Snoop Dogg’s reincarnation as Snoop Lion and to celebrate 50 years of Jamaican independence.”
So you see, there’s historical weight to it. It’s also on green vinyl, which is lovely. So if you want it, whether to celebrate the love of Jah, because you’re a vinyl geek, or because it’s going to be interesting to have and explain Snoop’s career to your kids, leave us a comment telling us what you think Snoop’s next career move will be. We’ll pick a random winner on
Friday Sunday the 19th and pass along some of our favorites to Snoop. He’s hashtagging everything #Reincarnated, if you want to be in touch. Feel the positive vibrations.